Advanced Plugins & E-commerce

The WordPress Advanced extends the knowledge learnt in WordPress Essentials.  The course looks at ways to make your site more robust, and more likely to be found on search sites. It also introduces ways to analyse and improve the performance and integrity of your site.

There are topics on integrating WordPress with social networks, eCommerce, and Learning Management Systems (LMS).

The course will also introduce you to theme modification, page builders, and how to run WordPress on your own computer.

For this course you are encouraged to bring your own laptop and power supply to setup WordPress on.  If that is not possible you can use our computers.

Attending our WordPress Essentials or equivalent experience is required to book this course.

Why train with The Web School

Expert instructors with proven teaching skills

Free tech support for 12 months following your course

Free course refreshers

Professional training environment with Macs and PCs


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Course outline - WHAT you’ll learn

Images, Videos, Audio

  • Editing images in WordPress
  • Changing image sizes
  • Uploading and inserting videos and audio
  • Embedding videos from YouTube and Vimeo

Advanced Plugins

  • Plugin & theme considerations
  • Jetpack – beyond the essentials
  • Forms
  • Advanced Menus

Furthering SEO

  • WordPress SEO by Yoast
  • Refresh SEO basics
  • Keyword analysis
  • Sitemaps
  • Google Webmaster Tools

Social Networks

  • Integrating WordPress with social media
  • Linking to social media profiles
  • Posting to social media networks
  • WordPress SEO plugin integration


  • Jetpack & Google Analytics
  • Installing Google Analytics tracking code
  • Basics of viewing analytics


  • List building
  • Service/plugin choices

e-Commerce Overview

  • WooCommerce
  • Easy Digital Downloads
  • Payment gateway considerations

LMS – Overview

  • What is a Learning Management System
  • LMS – considerations and differences
  • Courses – selling versus internal

Introduction to Modifying your Theme

  • Editing the footer
  • Working with Google Fonts and Adobe TypeKit

Introduction to Page Builders

  • Pros and Cons of using page builders

Setting up a Staging Server

  • Why setup a staging server
  • Setting up WordPress on ‘localhost’

Final Steps before Launch

  • Cloning and moving WordPress to/from your hosting service
  • 301s and 404s
  • Checking your site with Screaming Frog

Potential Ways to Increase Site Speed

  • Caching
  • Images – Jetpack Photon

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